5 Ways To Rock The Shag Rug

I'm not sure if you've noticed - but there's a new micro trend rolling into town. The deep pile shag rug. Now I know some of you are thinking 'What the fluff?' I mean, could you get anymore 70s? But our fluffed-up friend (or foe?) has been given a very modern update - and it's doing wonders to soften today's boxy architecture. Not convinced? Take a look at these 5 spaces and decide for yourself! 

1. Classic style: Go down the traditional route with a white shag pile rug like Norwegian Sonja Olsen - it'll go with everything. Add lots of contrast for a bang up to date look. 

2. Fluff up the beni! The beni ourain has been around for a while - and it's not going anywhere anytime soon - in fact, the fluffier the moroccan rug the better! Source a similar one here*

3. Tone on tone: Norwegian interior designer Tone Krok knows her stuff - and she's all in with the fluff (like what I did there?!). In this tone on tone beige room, the rug adds a load of texture and interest without adding another colour dimension - it must feel amazing under foot too!

4. Go all out: Why go plain when you can go pink - as seen in the Swedish home of Emma Johansson! Bring in a couple of other accessories in the same shade to balance the look and you'll totally carry it off!  

5. Pile on the pattern: love neutrals but want that little extra touch? Try a patterned rug like this one from Design Within Reach (sadly no longer in stock). I mean, who needs a sofa, when you have a rug like this to lie on?! 

So, what's your verdict? Are you a fan of the fluff? Or will you be keeping your rugs more slimmed-down this season? 

Still not convinced? Perhaps the fluffy chair is more your thing (love this simple IKEA DIY hack)? 

Have a cosy day friends!



  1. These images are lovely but all I think of when I see a shag-pile rug is dust and sneezing! LOL. Cheers, Amanda

  2. Do we know where all the white lacquer desserts / credenzas in your posts are from? Such as the top pic of this post with the white / black color scheme. Thanks!


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