Gen's Cosy Sitting Room Make-Over with Bemz!

Often, when you take a step in a new direction in one room, it has a knock-on effect on the next room - and before you know it you're re-doing the entire place! Have you noticed that too?! When my friend (and interior designer) Genevieve Jorn, renovated her bedroom here in Malmö a few months back, she was thrilled with the results and wanted to continue the look through to her sitting room. Her and husband Kasper, didn't want to invest a huge amount since it's fairly newly renovated, but still wanted to find a simple way to inject similar colours (sand, grey etc) and natural materials such as linen to give their living space a cohesive look. Since they already had a Karlstad sofa and were very happy with it, Bemz* - who make beautiful design covers for IKEA furniture - was the ideal solution to bring more linen into the space. Here's the low down...


The Design

Sample selection  

You might already be familiar with Bemz* (I've been a partner of theirs for a while and am a huge fan having used their design covers in my sitting room and bedroom). But, just in case you're not - the Swedish brand makes the most beautiful design covers for IKEA sofas and armchairs as well as cushions, curtains and bedroom fabrics (and have over 150 fabrics to choose from - I'm not kidding!).  Such an awesome way to make the most of what you already have and give it a whole new lease of life! 

Gen chose a cover in Simply Linen Graphite Grey which has a craaaazily soft 'peach-skin' finish.  It's also really durable and machine washable making it ideal for saucepan lids (for the non-British out there, that's cockney rhyming slang for ''kids'!).  Side-note: Gen's little girl Olivia is as cute as a button, but even the most angelic of children can leave a fingerprint or too (check-out Olivia's own bedroom here)!

Room design

Gen was keen for the area to feel cosy, personal and warm. She opted for a sandy wall colour (chosen to match her bedroom) as well as warm natural materials in the form of light wood, soft linen and rattan, with the slightest hint of black and grey (get the complete run down on the furniture, wall colours and light fittings here!). 

 After still my beating heart!

The combination of natural textures (which include soft linens, cotton, wood, rattan and paper) and muted, earthy tones have such a calming, cosy effect - which was especially important since it's quite a large open plan room (the dining area is on the other side of the room).  

The majority of the sofa cushions* are also by Bemz. Combining different colours and textures is a perfect way to add warmth and somewhere you want to sink into and chill all day!

Isn't it beautiful?! I seriously could have stayed all evening, perhaps the week (like a true surf coucher!). However, we weren't quite finished with the shoot...

How about Ivy?

As I mentioned, one of the beauties of Bemz is that you can easily update your furniture. I have a spare linen cover for my sitting room sofa so that if something gets spilled (a regular occurrence in our house - bah!), we can whisk off the covers and throw them in the machine.

As a reserve (and an update as the mood takes her!), Gen went for the Loose Fit Urban Brero Lino Ivy. Here it is: same room, same setting:

Isn't it smart?! I love the loose fit urban style and beautiful Ivy hue. It's amazing how each of the colours pick out details in the room, making them more pronounced.

The cushions (covered in the same Pure Linen Brero Lino - Ivy*fabric are pretty too as you can really see the texture and piping.

Aaaaaa, such a lovely space. She's managed to achieve that illusive super calm, yet super cosy balance!

Which look do you prefer?

Could you imagine hanging out here watching one too many Netflix series too?

If you'd like to achieve a similar look (even if you don't have an old IKEA sofa or armchair knocking about, you can always pick one up second hand online!) you can find more details here.  Oh and Bemz are offering free shipping exclusively to My Scandinavian Home readers until the end of July with code freeshipmsh (right in time for the mid-season sale too - yay!).

Have a lovely day!


Photography Niki Brantmark / My Scandinavian Home. Interior Design Genevieve Jorn

This post is brought to you in collaboration with Bemz, however all words are my own and I only ever work with brands I love and think you will too. Thank you for supporting the businesses that make My Scandinavian Home possible.


  1. What a beautiful room! Is it possible to find out the wall paint colours and is the small sofa done in an absolute white or a soft white? I plan to order from Bemz in the next few days.

    You are truly an inspiration!
    Thank you,


    1. Hi Penelope, I have added details including the paint colour and smaller sofa in a new post here: I'd recommend 'Absolute White Urban Loose Fit' from Bemz, very lovely! Don't forget to use the free shipping code!

  2. Beautiful, I like the idea of changing something I already have, into something different. One question not related to fabric though, where is the beautiful little cupboard from? I would love to know. Thank you.

    1. Sorry for the delay in coming back to you. The cupboard is from IKEA (Stockholm 2017) - all details in the living room can be found here:

  3. Love your blog. Would love to see a post on just some of the Artwork and artists featured. Thanks

    1. Thank you for the tip Julie, I'll see what I can do!

  4. Whats the other sofa in the room with the natural linen color? Is it ikea with bemz aswell or something completely different?

    1. It's the Grand Air chair (not from IKEA or Bemz) however, you can achieve a very similar look for a way smaller price tag using a similar design from IKEA and the Absolute White linen cover in Urban Loose Fit from Bemz.

  5. I love the armoire. Where did she get it?

    1. It's the IKEA Stockholm 2017 cupboard, I love it too!


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