Sponsored by Formland, all words are my own.
Eeek! I've just booked my train to Herning, Denmark and my hotel for 16th-18th August, which means one thing... it's almost time for Formland!
I've been making this biannual trip to the Nordic interior and lifestyle tradeshow for many years now, and honestly, I never tire of it. Every season I come home with a notebook full of ideas, a camera packed with inspiration and (usually!) rather sore feet.
People often ask me what makes Formland so special. Of course, it's a chance to see what's new in the world of Scandinavian interiors, but for me it's really about the people. It's where I catch up with old friends from across the industry, finally meet people I've only ever emailed, and spend three wonderful days completely immersed in beautiful design.
If you're thinking of visiting this year, I thought I'd share a few of the things I'm looking forward to most.
1. Discovering beautiful brands
These are often the brands that end up appearing on My Scandinavian Home months later, so I can't wait to see what treasures I uncover this time. See all the exhibitors here.
2. Popping into the talks
3. Visiting the Trend Zone
Another stop on my list is this season's Trend Zone, 'Analog ...a store', created by Studie Flyhelsted.
From what I've read, it sounds wonderfully immersive. Visitors are invited to step into a series of spaces where soft meets hard, smooth meets rough, and the different settings flow together to tell a story around sleep, wellbeing, food and beauty. It's designed to awaken the senses, to encourage you to pause, notice the details and experience design more intuitively.
I have a feeling this is going to be one of those spaces where I'll linger a little longer.
4. Catching up with wonderful people
This is probably my favourite part of all.
Working from home can sometimes feel surprisingly solitary, so I really treasure these few days of conversations with designers, stylists, PR teams, buyers, shop and brand owners and fellow writers. Every chat sparks a new idea, introduces me to someone interesting or sends me off in a completely unexpected direction.
I always come home feeling inspired-not just by what I've seen, but by the people I've met.
Why not join me?
If you've been considering a visit, it's worth knowing that international visitors receive free entry, and there's also a free express bus from Copenhagen to Herning, making it really easy if you're flying in.
And if you can't make it this time, don't worry! I'll be sharing plenty of discoveries, beautiful stands, favourite brands and behind-the-scenes moments over on Instagram throughout the fair, so do follow along if you're curious. Hopefully it'll feel like you're wandering the halls with me!
On a completely seperate note, tomorrow will by my final post on the blog before I head off for a two week summer holiday, I hope you'll stop by!
Niki
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