In Sweden, Singing the Mid Blues In An Urban Apartment

I've been noticing mid blue is on the rise in homes in Scandinavia, and the good news is, its way easier to pull off than it's even darker cousins. This one-bedroom apartment in Gothenburg has been painted in Blåis by Jotun Lady, with touches of bright white for contrast, as well as subtle brown and beige accents. Look closely and you'll also spot many of the lovely original 1920s details, such as high ceilings, parquet flooring and a glass panel door. All in all, a truly lovely home, just waiting for someone to move in and make it their own! Gothenburg anyone?

The cabinet fronts have been spray painted in the same deep Blåis - Jotun Lady hue as the walls and for a cohesive, contemporary look.

Try The Poster Club* for similar prints and frames (ships worldwide), Mirage blanket.

What do you think? Tempted to go over to the dark side, even if it's just the one wall?! 

I love how this blue appears darker or lighter depending on how the light hits it. I actually thought each room was painted in a different colour at first glance, but Bon Interior assure me it's all one tone! 

In case you need a little more persuasion, here are some other lovely Scandinavian homes in dramatic, dark tones: 

Or you could just snap up this apartment (it's for sale!). 

I'm off to take it easy after a very long day on set yesterday. It all went well though and I can't wait to share the results with you in October. Phew!

Do you have any fun plans for today? 


Photography: Alen Cordic
Styling: Bon Interior
For: Bjurfors
*Affiliate links


  1. Brilliant Concept!! Keep up the Good Work!!

  2. Thank you very much - now I finally have a name and brand of a beautiful greyish blue colour. F&B colors are often too "intense" and saturated for my taste, I prefere the more transparent, kinda "watercolor" tones and I guess "Jotun" will be the right choice. Never heard of this brand in Austria before, btw.

    1. I hope you are able to find Jotun lady in Austria, I've been using their paint for quite a few years and it always looks lovely. If not, let me know if I'll dig out the NCS codes.

  3. Very interesting. Would've never thought this would be good but I love it. We are so conditioned to have the whole place painted white or some light shade but this works very well. Maybe it's the right shade of blue that helps. The bedroom looked like a light blue, excellent choice. It's risky but it really works here.

    1. Loved reading your comment. So true, it really does work here. I actually had to write to the designer to find out if it was all one colour as it looks so much lighter in the bedroom!

  4. Such a beautiful home! Your site is my favorite to browse for inspiration and when I get homesick. From Swede living abroad.

    1. Thank you, what an honour! Come back and visit us all in Sweden soon! :)


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